Architecture, interior design and brand identity

De Schoenenfabriek is a meeting place for shoe lovers.
The latest shoe fashion is presented with guts and authenticity in a world in which shoes are brought to life. De Schoenenfabriek.

These are lines from the philosophy by Berend Ziengs and they were the starting point for Binnenbrand in the development of the store concept for the shop in Groningen and the continued development of the concept for the branches in Leeuwarden, Zwolle and Nijkerk.

Each of the stores can be described as 'unmitigated tradition’, combined with passion and guts, with shoes in the leading role. Its unique formula and market approach have yielded the company many retail prizes, including ‘Best independent store’ for the Groningen branch in 2013 and during the few years of its existence De Schoenenfabriek has already acquired nationwide fame.

The State of Art brand was founded in 1987 by Albert Westerman Jr. Since then the fashion brand and classic Porsches have been inextricably linked to each other. Not only does the pioneer spirit of race car drivers and mechanics appeal to our imagination, so do the passion for speed, love for mechanics and connecting sportsmanship.

Binnenbrand developed the overall interior concept for the flagship stores in Rotterdam and 's-Hertogenbosch.

State of Art has showrooms in Antwerp, Helsinki, Copenhagen, Lichtenvoorde, Oslo and Stockholm, 32 brand stores, numerous shop-in-shop locations and over 1,000 official dealers.

The men’s fashion brand for stylish, trendy men is internationally renowned and has been one of Binnenbrand’s clients since day one.

Binnenbrand has developed several successful shop-in-shop concepts.

The brand is mainly known for their unique line of shirts where the collar size is geared to the fit of the body. They only work with no-iron fabrics of exceptional quality. A distinctive detail of these beautiful shirts is the 3-button collar. Every season, Circle of Gentlemen includes this collar in its collection in a refreshing way.

The (sports) store Sport 'N Styles is renowned in Haarlem its surroundings. A family business which, through passion and energy, has grown into a store with a wide assortment. From functional sports like fitness, running, tennis, hockey and football, expanded into a lot of fashion and a wide range of childrenswear.

Binnenbrand was involved in the realisation of the store and the development of the interior concept at an early stage, which led to fine architectonic solutions. The store displays its unique individuality through its charisma and the product range in the field of sports and fashion.

Binnenbrand realised an entirely new interior concept for Steenwijk Shoe fashion in Heerenveen. A concept that stands out because of its daring combination of materials and its industrial atmosphere.

The addition of the adjoining building created new possibilities, which have been utilised to the fullest. Binnenbrand was involved in the plans as sparring partner and concept developer at an early stage. Joining both buildings was quite a challenge.

Giving the different spaces in the store their own atmosphere through differences in height and/or use of materials gives the different departments more force and creates a pleasant shopping experience which invites exploration.

A men’s fashion store in Gorredijk, a one and only 'fashion factory'.
Fashion for modern men in an experience of around 1,250 m2.
There is always something going on at De Heeren van Rinsma; fashion combined with surprising, extraordinary events and activities. A bustling world of fashion in an industrial and authentic environment.

Not bumping into clothing racks or seasoned salespersons when you enter, but having a view of a king size bar. Having a relaxed beer and becoming inspired in a men’s world by passionate fashion lovers is the DNA of De Heeren van Rinsma in Gorredijk.
Binnenbrand was at the cradle of the overall concept and shaped this with roots that go back 100 years. Grandfather Oene Sake was the inspiration and the founder of the current men’s fashion store. The old factory building was the second inspiration for the concept and formed the basis for the “brand identity”.

The basic logo was developed in cooperation with Designstijl from Surhuisterveen.
Binnenbrand was responsible for the development of the concept, the design of the exterior- and interior architecture, project tendering and coordination.

Van Gils is a respected and esteemed authentic brand with a history in style and tailoring with stores in the Netherlands and Europe. Binnenbrand developed several interior concepts and solutions for stores in Belgium and the Netherlands of the long-standing men’s fashion brand.

For Coef gentleman’s fashion store on the Ziekerstraat in Nijmegen, Binnenbrand developed the interior concept. The result is a men’s fashion store with a strong manly atmosphere, invoked, among others, by the rugged choice of materials and attention to detail.

The logo and signing was developed in cooperation with Designstijl in Surhuisterveen.

Since 2005, the Dutch fashion designer Pauline Brakenhoff has been the founder and driving force behind the brand Aaiko.

The designer’s main inspiration comes from her travels all over the world, which help her, together with her multicultural notions, to continuously refine the vibrant DNA of Aaiko. The name AAIKO means ‘loved’ in Japanese, while in old-Germanic it means ‘tough’.

For the Antwerp branch, Binnenbrand translated Pauline’s mood boards into a successful commercial retail environment.

Multifaceted Bossenbroek men’s store in Voorthuizen has recently received a completely new look.

Without entirely demolishing the store and preserving the constructional structure, conceptual alterations were made and new elements were added. Doing everything to make their visitors the centre of attention is in the team spirit and the DNA of Bossenbroek. A special quality that simply radiates pleasure.

Binnenbrand took care of the conceptual restyling and supplied support during the implementation of the different disciplines.

Dedicated has 2 fashion stores in Nijmegen. The building on the Koningstraat was built after the Second World War. The store concept and overall atmosphere clearly refer to the style of this era.

Binnenbrand took care of the design of the façade and has also incorporated this post-war style conceptually into the store interior. An ode to post-war architecture.

De Splenter shoes is a chain of stores with 8 branches in Zeeland with a comprehensive and distinctive collection of ladies’ shoes, men’s shoes, bags and accessories.
Traditionally, the stores have always been leading in the industry. A strong web shop is one of the things that contribute to the contemporary success of the chain of stores.

Because of the good relationship and the design of the store in Goes at the time, Binnenbrand was asked to develop new concept plans for Terneuzen as well as for Oostburg.

In a virtually parallel design- and renovation programme for both stores, the specific attention to exterior and interior formed an important link in the successful result.

A (necessary) realisation of a second entrance –at the Terneuzen store- increases the visibility of the expanded men’s collection. This operation was one of the things that improved the commercial floorplan and created more space for the collections, as well as for the hospitality.

Binnenbrand was introduced by Lenouk Styling and asked to provide mental input on a restyling of the existing Elferink fashion store in Wijhe.

The problem: realise a younger look at the front of the store.
Within a set budget, a strong and clear conceptual plan was developed, which not only solved the problem to satisfaction, but a future-oriented step was also realised by making the street side look motivating and inviting to shoppers passing by.

Two fashion department stores in Uden and Veghel and 21 fashion houses all across the country make HoutBrox a leading name in the field of fashion. The ladies’ and men’s range displays a wealth of top fashion brands. In addition to style and exclusivity, personal advice is paramount. Furthermore, HoutBrox offers an ambiance for inspiration in the field of lifestyle in the Netherlands.

In 2006 HoutBrox celebrated its 100th birthday and was granted a Royal Warrant. 

Binnenbrand has worked for Houtbrox stores at different locations in the Netherlands as concept developer and interior architect.

Jac Hensen is a family business with a personal style. If you go into one of the eleven branches of Jac Hensen you soon realise what to expect: real attention and passion for men’s fashion.

”We offer you the certainty of successful shopping and we believe in style, quality and honest prices.” That is what the family business has stood for since 1977.

For years, Binnenbrand has been the fixed sparring partner and interior developer where it concerns store experience and ambiance.

In the autumn of 2015 the store in Amersfoort was partially renovated and a completely new look was introduced. During the expansion of the store in Veenendaal, the new 'NILS' label store was launched, with the implementation of the new 'look and feel' for the store in Amersfoort taking place at the same time.

Only for Men - Brands. Style. Life, is a one-stop-shop for the modern man.
In their thirteen men’s fashion stores you can find everything in the field of fashion and more. Online, in their two web shops, as well as in the twelve bricks and mortar stores, Only for Men offers leading brands in the field of business and casual men’s fashion. In addition to the extensive clothing collection, they also have a wide selection of shoes, accessories, fragrances, and skincare and lifestyle items.

Binnenbrand provided the overall interior concept for a large number of stores, including Doesburg and Reusel.

As of April 2016 Only For Men has a new showpiece. Right next door to nationally renowned Bataviastad outlet centre in Lelystad, OFM has opened the largest men’s fashion outlet of the Netherlands.

The leading lease company from Groningen trading all over the Netherlands is always finding new roads to follow, with only one goal: developing creative mobility solutions that match your business or personal situation.

Their corporate awareness and their green approach ensure their relations top solutions. In cooperation with Binnenbrand a retail concept was developed and realised in the centre of Groningen. It is aimed at the private market with regard to information about “private lease”.

Smit Mode is a family business that is currently run by the fifth generation of fashion talents, consisting of eight cousins. The 18 branches (+ general web shop), subdivided into 9 men’s and 9 ladies’ stores, spread out across the Drechtsteden region and surroundings, employs over 150 fashion professionals and stylists.

For a number of years Binnenbrand has been Smit Mode’s permanent retail architect. After large concept changes for the stores (men’s and ladies’) in Krimpen aan de IJssel, Papendrecht and Nootdorp, we remain critical and we are keeping all the other branches up to date.
An applied combination of drastic measures and “smart restyling campaigns”.

Barendrecht –after the most recent restyling- is a great example of the fantastic experience of seeing the right strategy and changes in location and ambiance yielding the desired result.

The strength of The Bakery is that the concept is nothing like the numerous fashion stores that are based on an old-fashioned theme. Where many existing concepts are actually a fashion store with a minimal decoration in an old-fashioned ambiance, The Bakery preserves its characteristic atmosphere of the old bakery – where they ‘just happen to’ sell denim too’, according to The Bakery.

The Bakery (by Only for Men) creates a store experience that is different in all aspects. The bakery theme is not a modest addition to fashion here, but an original point of departure and a statement.’

The unique denim store gives jeans a real face and in Reusel it functions as a specific complement to the versatile men’s fashion collection for the Only for Men store in the same street. Binnenbrand developed the controversial interior concept.

For Zwijnenburg – House of Fashion, since 1959 - in Meerkerk, Binnenbrand realised
3,000 m2 shopping heaven. In a close and special cooperation a men’s and ladies’ fashion store was realised that makes the family business proud.

With car parking facilities in the building and a clothing collection with over 100 top brands, they are unique and the largest fashion house in the heart of Holland.

Binnenbrand was involved in the development from the initial plans.
As a sparring partner, concept developer, interior designer and coordinator we have helped to build and we are proud of the realised final result.

Estafette is a second-hand shop and is part of Omrin.
The stores fit with the ambition of Omrin to make a maximum contribution to a world in which we reuse as much as possible.
Thanks to Estafette, 2.4 million kilos of goods are reused every year.

Every year –thanks to Estafette- 260 people are able to gain work experience through volunteer work or through subsidised jobs.

Binnenbrand was approached to think along about the positioning of the Estafette stores and to develop a (low-budget) concept guideline- while preserving the personal interpretation/realisation by the Estafette personnel- with regard to the lay-out and restyling of the stores in places including Harlingen, Sneek and Sint-Anna Parochie.

“Dining at a little old station”

It may sound a little crazy and really, it is. The translation of ‘Pazzo’ is 'crazy'. The restaurant where the trains go racing by at three feet from your plate, provides a very special dimension. The concept is a strong combination of surprising, pure Italian food and a cosy listed station building. The restaurant was recently awarded with a 9 out of 10 in the media.

Binnenbrand ingeniously developed the authentic interior concept for the CLAFIS and took care of the full project coordination. In cooperation with Designstijl from Surhuisterveen, the online- and off-line brand identity was developed, consisting of a logo, stationery line, a menu and a website.

I am Henry I. Siegel.

inspired by hamburg, designed in hamburg.

Henry I. Siegel represents a rich history with the utmost knowledge, fits, fashion and affordable denim for modern men and women the brand have always been at the forefront.

it has stood at the base of a revolution which women went wearing denim in the 70’ies.

to this day, we stand for this values. the knowledge of the product, the innovations in many areas, either in materials or design but also the contribution to a cleaner produced denim.

I believe in the fusion area where heritage meets innovation. I am often provocative with a “wink”